The sport business industry is one of the largest and fastest growing industries in the U.S., generating billions of dollars each year. The sport communication minor at WVU can prepare you for a career in this exciting field.
You will gain practical skills in media writing, public relations and strategic communications, as well as an understanding of the issues affecting professional and college sports today.
Job areas could include advertising, media relations, media sales, athlete endorsements, media placement, merchandise licensing, media broadcasting rights, sport information, community relations and more.
This minor requires 18 hours, nine of which are offered from the College of Physical Activity and Sport Sciences and nine of which are offered from the School of Journalism. The sport communication minor requires the following courses:
I. From School of Journalism (9 hours)
1. ONE of the following (3 hours)
| ADV 201. Advertising and Society |
| As a social institution, advertising plays a critical role in our daily lives. The course will
examine the social, economic, and legal aspects of advertising.
|
| This class is currently taught fall semesters in the classroom. |
| |
| ADV 215. Principles of Advertising |
| An introduction to all sides of the advertising field and to
the process, quantitative, strategic and aesthetic, by which the sales message is planned, produced and delivered. This is the first advertising course for advertising majors and must be taken as a pre-requisite for other courses in the sequence. |
| Can be taken on campus or online. This course is generally taught every term. |
| |
| PR 215. Introduction to Public Relations |
| Introduces the student to the principles of public
relations. Definition and historical development, opportunities and challenges, techniques, and management of public relations are included. |
| Can be taken on campus or online. This course is generally taught every term. |
| 2. JRL 361. Media Relations in Sport |
| Online course provides an in-depth understanding of how effective public relations plays an integral role in any sports organization via a myriad of communication efforts used in the dissemination of information to the media and the public. |
| Prerequisites: One of the Following: ADV 201, ADV 215, or PR 215. |
| JRL 361 must be taken online during summer session |
| This course is generally taught during the second six weeks of summer school. |
| |
| 3. PR 410. IMC for Public Relations |
| Pre-req: PR 301 PR 401. This course provides a comprehensive look at public relations and its role in the integrated marketing communications process. Other IMC elements such as advertising, Internet marketing, sales promotion and direct marketing are also discussed. |
| Prerequisites: JRL 361 |
| PR 410 must be taken online during summer session. |
| This course is generally taught during the second six weeks of summer school. |
II. From College of Physical Activity and Sport Sciences (9 hours)
| 4. SEP 271. Sport in Amerian Society |
| Sociocultural investigation of sport in American society. |
| Can be taken on campus or online. |
| This course is generally taught online during summer school. |
5. TWO of the following (6 hours)
| SM 426. Liability in Sport (Sport Law) |
| An overview of the legal system as it applies to sport, including contracts, tort law, drug testing, rights of athletes, product liability, legal duties of coaches, facilities supervisors, and athletic directors. |
| Can be taken on campus or online during the summer. |
| Will be available online Summer 2010. |
| Recommended to complete SEP 271 before enrolling in this course. |
| |
| SM 485. Sport Management |
| The study of management principles as they relate to sport organizations. The analysis includes specific references to planning, organizing, leading and evaluating functions of management in sport. |
| Can be taken on campus or online during the summer. |
| Will be available online Summer 2010. |
| Recommended to complete SEP 271 before enrolling in this course. |
| |
| SM 486. Sport Marketing |
| The study of marketing principles as they relate to sport organizations. Specific attention is focused on the marketing planning process, marketing information systems, and internal marketing. |
| Can be taken on campus or online during the summer. |
| Will be available online Summer 2010. |
| Recommended to complete SEP 271 before enrolling in this course. |
To earn a minor in sport communication a student must earn a grade of C or better in each of the six courses.
Students who double-minor in sport communication and advertising, must also take PR 215. Student who double-minor in sport communication and public relations, must also take either ADV 215 (Principles of Advertising) or ADV 201 (Advertising & Society), as well as either JRL 489 (Media Ethics) or NE 428 (Media Law) in place of PR 410.
Students who triple-minor in advertising, public relations and sport communication must complete all listed courses. However, JRL 101 and PR 410 can be taken only once; each must be replaced with one of the School of Journalism’s online 200-level or higher open- enrollment courses. JRL 489 (Media Ethics) and NE 428 (Media Law) are choices that are available online during the summer sessions.
For permission to register for online School of Journalism classes, contact Cathy Mezera, Undergraduate Extended Learning Coordinator at sojexlearning@mail.wvu.edu. For more information about College of Physical Activity and Sport Sciences classes, visit http://www.wvu.edu/~physed/. The sport communication minor is not available to any student enrolled in the P.I. Reed School of Journalism. |
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