MDS: Advertising Minor | WVU eLearning

Home:Degrees:Undergraduate Degrees:MDS:Advertising Minor

Advertising Minor

Imagine creating a 30-second spot for the Super Bowl or an interactive Internet campaign for a corporate client. The online advertising minor prepares students for a variety of careers in the fast-paced and exciting field of advertising. Typical job areas include advertising sales, graphic design, creative services, copywriting, media buying, account planning and market research. Students in the advertising minor gain an understanding of the complex role of branding and how companies build successful brands through media and creative strategies to persuade a designated target audience.

The online advertising minor can benefit students in a variety of academic disciplines, including graphic design, English, marketing, business administration, psychology, communications, sociology and history.

The advertising minor requires the following five courses:

1. JRL 101. Introduction to Mass Communication

Mass communicator's role in developing political, social, and economic fabrics of a democratic society. Organization and function of newspapers, magazines, broadcast stations, and other principal media, including the role of advertising and public relations.

Can be taken on campus or online. This course is generally taught every term.

2. ONE of the following:

A. ADV 201. Advertising and Society

As a social institution, advertising plays a critical role in our daily lives. The course will examine the social, economic, and legal aspects of advertising.

This class is currently taught fall semesters in the classroom.

B. ADV 215. Principles of Advertising

An introduction to all sides of the advertising field and to the process, quantitative, strategic and aesthetic, by which the sales message is planned, produced and delivered. This is the first advertising course for advertising majors and must be taken as a pre-requisite for other courses in the sequence.

Can be taken on campus or online.

This course is generally taught every term.

3.ADV 309. Advertising & Creativity

PR: ADV 215, JRL 101. Advertising minors only. This online course explores creativity in advertising through a process and variety of creative vehicles, including print, broadcast and interactive media.

Prerequisites: JRL 101, ADV 201, ADV 215

ADV 309 must be taken online during summer session.

This course is generally taught during the first six weeks of summer school.

4.ADV 409. Advertising Research & Media

PR: ADV 215, JRL 101. Advertising minors only. This online course explores role of research throughout the communications process. Emphasis on media component through planning, buying and evaluation.

Prerequisites: JRL 101, ADV 201, ADV 215

ADV 409 must be taken online during summer session.

This course is generally taught during the first six weeks of summer school.

5. ADV 419. Advertising Strategies

PR: ADV 309, ADV 409. Advertising minors only. This online course introduces the changing consumer marketplace. Analysis of actual advertising campaign strategies in terms of creative, media and research components.

Prerequisites: ADV 309, ADV 409

ADV 419 must be taken online during summer session.

This course is generally taught during the second six weeks of summer school.

To earn a minor in advertising a student must earn a grade of C or better in each of the five courses.

Students who double-minor in advertising and public relations may only take JRL 101 once and must replace the second offering with one of the School of Journalism’s 200-level or higher open-enrollment courses. JRL 489 (Media Ethics) and NE 428 (Media Law) are choices that are available online during the summer sessions.

Students can complete the minor with the two lower division courses during the school year and the online courses in one summer. Students completing the entire minor online can expect to complete it in two summers.

All courses are taught completely online via eCampus. Students need to plan on logging into eCampus on daily during the week but can do so at the time of their own choosing. Students should budget the same amount of time for an online class as they do for classroom classes.

For permission to register for online journalism classes or for more information, contact Cathy Mezera, Undergraduate Extended Learning Coordinator at sojexlearning@mail.wvu.edu

The advertising minor is not available to any student enrolled in the P.I. Reed School of Journalism.

MDS Homepage

Advertising Business Child Development Communication Studies Entrepreneurship History Professional Writing & Editing Public Relations Religious Studies Sport Communication