The program is offered exclusively online and operates on a rolling admissions process. Students are admitted to the IMC program three times per year, in the summer, fall and spring sessions. The degree is earned through successful completion of 13 courses (each course is 3 credit hours, totaling 39 credit hours required for graduation). Students take the pre-requisite course (IMC 610), seven core courses, four electives, and then the capstone course, IMC 636. Most IMC students receive their degree in approximately two years.

The online IMC graduate program is committed to remaining flexible to student scheduling needs. As such, a student may request a leave of absence from the program to attend to personal matters if necessary.

Admission Requirements

Students must have a bachelor's degree from an accredited college or university and apply for admission to the WVU Graduate College. Students must also complete the IMC program application, submit scores from a graduate school aptitude test (GRE or GMAT), provide a resume, and letters of recommendation. Admission to the program is based on a case-by-case analysis.

Priority deadlines for applications are: March 15 for summer start (May) and October 15th for spring start (January).

Course Content

Students must first complete the pre-requisite course, IMC 610 - Introduction to IMC. Students then take the following core courses: Marketing Research & Analysis, Audience Insight, Brand Equity Management, Creative Strategy & Execution, Interactive Marketing, PR Concepts & Strategy, Emerging Media & the Market. Students then have the option of choosing four electives based on their interest. Elective options include: Media Analysis, Consumer Sales Promotion, Measurement & Analysis, Current Topics in IMC, Advanced Creative Concepts, B2B Direct Marketing, Applied Public Relations, and Special Topics: Cause Marketing. IMC 636 - Campaigns serves as the program’s capstone course.

For detailed program information, please visit the Integrated Marketing Communications Homepage.